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Principles and Practice of Sport Management
Authors: Lisa P. Masteralexis, Mary HumsOVERVIEW
Offering an overview of the sport industry and coverage of the foundational knowledge and skills required of the today’s sport manager, Principles and Practice of Sport Management is devoted to educating students on the various industry segments where they can focus their careers. After detailing the history and various principles – from management and marketing to finance, legal and ethical – the book delves into key sports management segments, discussing the skills needed in those sectors, the types of positions available, and the current issues facing those sectors.
Features and Benefits
- New chapter on eSports introduces students to this rapidly developing billion-dollar industry which draws in gamers, spectators, teams, leagues, and sponsors increasingly in need of sport managers’ expertise
- Discussion on the impact of the COVID-19 pandemic on the sports industry
- An expanded look at emerging and innovative forms of sports media in the Sports Communications Chapter.
- Revamped Ethics chapter that addresses newly emerging issues and how sports managers should address them.
- Interactive case studies and chapter questions offer opportunities to apply concepts and principles.
- Student Workbook! New digital workbook (in the Navigate Advantage) offers over 570 activities, many of which are automatically graded for each chapter.
- Navigate Advantage Access (included with the printed text) unlocks a comprehensive and interactive eBook, a new digital workbook with 570+ practice activities for each chapter, assessments, a full suite of instructor resources, and learning analytics reporting tools.
- Unparalleled in instructor resources, including test banks, presentation slides, answer keys to case study questions, and more help facilitate class preparation.
TABLE OF CONTENTS
- Part I Foundations of Sport Management
- Chapter 1 History of Sport Management
- Chapter 2 Management Principles Applied to Sport Management
- Chapter 3 Marketing Principles Applied to Sport Management
- Chapter 4 Finance and Economic Principles Applied to Sport Management
- Chapter 5 Legal Principles Applied to Sport Management
- Chapter 6 Ethics Applied to Sport Management
- Part II Amateur Sport Industry
- Chapter 7 High School and Youth Sport
- Chapter 8 Collegiate Sport
- Chapter 9 International Sport
- Part III Professional Sport Industry
- Chapter 10 Professional Sport
- Chapter 11 Sports Agency
- Part IV Sport Industry Support Segments
- Chapter 12 eSports
- Chapter 13 Facility Management
- Chapter 14 Event Management
- Chapter 15 Sport Sales
- Chapter 16 Sport Sponsorship
- Chapter 17 Sport Analytics
- Chapter 18 Sport Communications
- Chapter 19 The Sporting Goods and Licensed Products Industries
- Part V Lifestyle Sports
- Chapter 20 Recreation and Golf Club Management
- Part VI Career Preparation
- Chapter 21 Strategies for Career Success
- Appendix Glossary
- Appendix Index
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