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Health Communication: Strategies and Skills for a New Era
Authors: Claudia Parvanta, Sarah BassOVERVIEW
Designed for undergraduate instruction across a range of majors or concentrations in health science, health education, public health, and health administration, as well as clinical health disciplines including nursing, allied health, and health professions, this new first edition will introduce your students to the basics of health communication.
Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a community-based health communication approach, the book covers a broad base of information from communication and health behavior theory, community-based program planning, and social marketing constructs to provide students with the keys to develop effective and culturally appropriate health communication.
Features and Benefits
- Explores media representations and consumption of health information and audiences defined by demographic and cultural factors
- Offers examples and features that are geared to smaller scale projects, (e.g., school based, community based, and health center based projects)
- Presents current, practical methods for the use of digital and interactive media in health communication interventions
- Includes coverage of health disparities, women’s health, and health literacy
- Covers worksite health, school health, and healthcare—representing key industries where health communication skills are in demand
TABLE OF CONTENTS
- Chapter 1 Your World, Your Health
- Chapter 2 Communication 101 – What’s Health Got to Do With It?
- Chapter 3 Getting it Right: Words, Numbers, and Meaning
- Appendix 3A Use of a Patient Activation Tool (PAT) For Shared Decision-Making in Pediatric Appendicitis
- Appendix 3B Vaccine Safety Thimerosal
- Appendix 3C Vaccine Safety Thimerosal: You Asked, We Answered
- Chapter 4 Health Communication Practice Strategies and Theories
- Chapter 5 Creating Meaningful Health Communication
- Chapter 6 Media and Communication Channel Selection and Planning – The Plot Thickens
- Chapter 7 Planning Health Communication Interventions
- Appendix 7A Asthma Self-Management Mobile Application for Adolescents; From Concept Through Product Development to Testing
- Chapter 8 Implementation and Evaluation
- Appendix 8A The Challenges of Evaluating a Supplemental Nutrition Education Program for Low-Income Families
- Chapter 9 Communication in the Healthcare Setting
- Chapter 10 School Health
- Chapter 11 Workplace Health
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