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Planning, Implementing and Evaluating Health Promotion Programs
Author: James F. McKenzieOVERVIEW
Planning, Implementing, and Evaluating Health Promotion Programs, Eighth Edition provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Eighth Edition incorporates a straightforward, step-by-step format to make concepts clear and the full process of health promotion planning understandable. This edition features updated information throughout, including the most current Responsibilities, Competencies and Subcompetencies (NCHEC & SOPHE, 2020), the Code of Ethics for the Health Education Profession (CNHEO, 2020), a Report of the Joint Committee on Health Education and Promotion Terminology, and a new set of goals and objectives for the nation — Healthy People 2030.
Features and Benefits
- Responsibilities and Competencies Boxes – Readers will find useful boxes that contain the responsibilities and competencies for health education specialists that are applicable to the content of the chapter, and are based on the latest data in the field.
- Review Questions – The questions at the end of each chapter reinforce the objectives and key terms presented in each chapter and allow readers to test their mastery of chapter content.
- Activities – Each chapter includes several activities that allow students to use their new knowledge and skills. The activities are presented in several formats, and often build on activities found in earlier chapters.
- Includes Navigate – Every new print copy includes 365-day access to Navigate Advantage which provides an interactive eBook, flashcards, web links, slides in PowerPoint format, and more.
TABLE OF CONTENTS
- Chapter 1 Introduction to Health Education, Health Promotion, and Program Planning
- Part I Planning a Health Promotion Program
- Chapter 2 Starting the Planning Process
- Chapter 3 Program Planning Models in Health Promotion
- Chapter 4 Assessing Needs
- Chapter 5 Measurement and Sampling
- Chapter 6 Mission Statement, Goals, and Objectives
- Chapter 7 Theories and Models Commonly Used for Health Promotion Interventions
- Chapter 8 Interventions
- Chapter 9 Marketing: Developing Programs That Respond to the Priority Population’s Wants and Needs
- Part II Implementing A Health Promotion Program
- Chapter 10 Community Organizing and Community Building
- Chapter 11 Preparing for Implementation
- Chapter 12 Carrying Out Implementation and Management
- Part III Evaluating a Health Promotion Program
- Chapter 13 Evaluation: An Overview
- Chapter 14 Evaluation Approaches and Design
- Chapter 15 Data Analysis and Reporting
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