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Inspection copies are available to lecturers considering books for courses. If you teach a relevant course of 12 or more students, please complete the form below with the details. We also kindly request that you provide feedback on any textbook you receive within 60 days of receipt.
Please note that outside of the UK, we can only provide eBooks. All requests are subject to our approval, further details regarding T&Cs may be found on our website.
Nonprofit Marketing
Author: John L. Fortenberry Jr.OVERVIEW
Nonprofit Marketing: Tools And Techniques Presents A Series Of 35 Essential Marketing Tools And Demonstrates Their Application In The Nonprofit Sector, Referencing Myriad Diverse Entities, Including Zoological Parks, Planetariums, Theater Companies, Medical Clinics, Workforce Development Centers, Food Banks, And More.
Ideal For Undergraduate And Graduate Courses In Nonprofit Marketing, Promotion, Fundraising, And Related Courses, The Text Covers A Broad Spectrum Of Topics, Including Product Development And Portfolio Analysis, Branding And Identity Management, Target Marketing, Consumer Behavior And Product Promotions, Environmental Analysis And Competitive Assessment, And Marketing Management, Strategy, And Planning. Each Chapter Focuses On A Specific Marketing Tool And Can Be Read As A Stand-Alone Presentation Of The Topic.
Instructor Resources: Instructor’s Manual, Powerpoints, Testbank
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